“Don’t aim at success. For success, like happiness, can not be pursued. It must ensue, and it only does so as the unintended side effect of one’s personal dedication to a cause greater than oneself.”
Primeview Capital, LLC is a registered investment advisor led by our founder, CIO, and Portfolio Manager Ned Hawley. We believe the best opportunities come from investing in great businesses or brands when they are available at a discount to their true value.
The key to investment success lies in applying a disciplined approach to a very undisciplined marketplace. Stock prices often swing much more wildly than the underlying value of the businesses they are meant to represent, and therein lies the opportunity for patient, disciplined investors. Doing so requires us to stand apart from the crowd, because only in this way can we deliver added value for our clients. Our contrarian approach allows us to seize opportunities when fear grips most investors.
Equally important, we believe in following a systematic process. As in just about any other endeavor – science, sports, medicine, technology – success in investing can only be achieved by following time-tested, proven principles. We aim to follow a process that is less about applying ad hoc judgement in picking stocks and more about a process that can be replicated over and over.